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37 Most Wanted WordPress Tips, Tricks, and Hacks

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Welcome, savvy webmasters and enthusiastic bloggers! Are you ready to supercharge your WordPress experience? Look no further! 

In today’s post, we’ll be diving into “37 Most Wanted WordPress Tips, Tricks, and Hacks” to help you unlock the full potential of your website. Whether you’re a seasoned pro or a fresh-faced newbie, our curated list of WordPress secrets will empower you to create, customize, and optimize your site like never before. 

So, buckle up and prepare for a whirlwind tour of game-changing tips that will revolutionize your online presence and take your WordPress skills to the next level!

Before Starting a Website WordPress Tips

1. Choose a reliable hosting provider

Choosing a reliable hosting provider is the bedrock of any successful WordPress website. It not only impacts the performance and user experience of your site but also has a significant influence on its security and uptime. To help you make the right choice, here are some tips and references to keep in mind:


A good hosting provider should offer fast loading times, minimal downtime, and the ability to handle traffic spikes. Look for companies that use solid-state drives (SSDs), offer Content Delivery Networks (CDNs), and provide a variety of server locations to ensure optimal performance.


Your hosting provider should prioritize the security of your website. Look for features such as free SSL certificates, regular backups, malware scanning, and firewall protection. A host that offers proactive security measures will give you peace of mind and protect your site from potential threats.

Customer Support

When you encounter issues with your website, having a responsive and knowledgeable support team is crucial. Opt for a hosting provider that offers 24/7 customer support through various channels such as live chat, phone, and email. Checking reviews and testimonials can give you an idea of the quality of a company’s support.


As your website grows, you may need to upgrade your hosting plan to accommodate increased traffic and resource requirements. Choose a hosting provider that offers scalable plans and makes it easy to upgrade or downgrade as needed.


While pricing shouldn’t be the only deciding factor, it’s essential to select a hosting provider that fits within your budget. Compare the features and resources offered in various plans to determine the best value for your money.

Some reputable hosting providers to consider include:

siteground wordpress hosting

Known for excellent performance, top-notch security features, and outstanding customer support, SiteGround is a popular choice among WordPress users.


As an official recommended hosting provider, Bluehost offers easy WordPress installation, affordable pricing, and a variety of hosting plans to suit different needs.

WP Engine
wpengine wordpress hosting

Focused on managed WordPress hosting, WP Engine provides high-performance hosting with robust security features and expert WordPress support.

kinsta hosting

Offering premium managed WordPress hosting, Kinsta is known for its lightning-fast performance, powerful infrastructure, and top-tier customer support.

Remember to do thorough research and compare features, pricing, and user reviews before making your final decision. By opting for a reliable hosting provider, you’ll set a strong foundation for your WordPress website’s success.

2. Register a unique domain name

Registering a unique domain name is a crucial step in establishing a strong online presence. Your domain name is not only your website’s address on the internet, but it also plays a significant role in shaping your brand identity. Here are some tips to help you choose the perfect domain name, as well as some relevant resources to guide you through the registration process:

  1. Shorter domain names are easier to remember and less prone to typos.
  2. If possible, include relevant keywords in your domain name that reflect your website’s niche or content.
  3. Avoid numbers and hyphens, stick to letters for maximum clarity.
  4. While .com is the most popular domain extension, consider other options like .net, .org, or country-specific extensions like, depending on your target audience and the nature of your website.
  5. Before settling on a domain name, ensure that it is not already in use or trademarked. You can use domain registrars’ search tools to verify its availability.
  6. Pick a domain name that is versatile and can grow with your website, rather than being too specific or limiting.

3. Plan your site’s structure

Planning your site’s structure is a crucial step towards creating a user-friendly, efficient, and well-organized website. By outlining your content, pages, and navigation, you’ll provide a seamless experience for your visitors and make it easier for them to find the information they’re seeking. Here are a few tips and references to help you plan your WordPress site’s structure effectively:

Define your website’s purpose

Before diving into the design, take a moment to consider the main goals of your site. Is it to showcase your portfolio, sell products, or share your thoughts via a blog? By defining your site’s purpose, you’ll have a clearer vision of the necessary pages and features.

Create a visual sitemap

A sitemap is a diagram that represents your website’s hierarchy and structure. Sketching one out on paper or using a tool like Slickplan or WriteMaps will help you visualize the organization of your site and determine the most logical arrangement for your content.


Prioritize intuitive navigation

Users should be able to find their way around your site easily. To achieve this, use clear labels for your menu items, limit the number of top-level menu items to 5-7, and utilize drop-down menus for subcategories. Additionally, consider implementing a breadcrumb trail to help users track their progress through your site.

Optimize your site’s taxonomy

WordPress allows you to categorize your content with tags and categories. Use them wisely to create a coherent content hierarchy. A good rule of thumb is to assign one or two categories to each post and use tags for more specific topics.

Incorporate internal linking

Internal links help guide users through your site and encourage them to explore further. Use descriptive anchor text and link relevant content within your site. This practice also benefits your search engine optimization (SEO) efforts.

Design for mobile-friendliness

A significant portion of internet traffic comes from mobile devices. Ensure your site’s structure is responsive and mobile-friendly by using a responsive theme or plugins like WPtouch or Jetpack.

jetpack wordpress plugin

Test and refine

After implementing your site’s structure, gather feedback from friends or colleagues to identify areas for improvement. Use tools like Google Analytics and Hotjar to analyze user behavior and refine your site’s organization accordingly.


By planning your site’s structure and focusing on user experience, you’ll lay the foundation for a successful WordPress website. With a well-organized layout and intuitive navigation, your visitors will be more likely to engage with your content and return for future visits.

4. Select a responsive theme

Selecting a responsive theme is critical for ensuring your website looks great and functions seamlessly across a variety of devices and screen sizes. With the ever-growing popularity of mobile browsing, it’s essential to cater to users on smartphones, tablets, and desktops alike. By choosing a mobile-friendly theme, you’ll provide a smooth and enjoyable experience for your audience, no matter what device they’re using. Here are some tips and references to help you choose the perfect responsive theme for your WordPress site:

Check the theme’s description and features

When browsing for themes on the WordPress repository or other theme marketplaces, always read the theme’s description and feature list. Look for mentions of “responsive design,” “mobile-friendly,” or “cross-device compatibility.”

Preview on multiple devices

Before committing to a theme, use the built-in WordPress preview feature to see how your website will look on different devices. You can also use online tools like BrowserStack or Responsinator to simulate various screen sizes and resolutions.

Consider a popular responsive theme

Some well-known responsive themes include GeneratePress, OceanWP, Divi and Monstroid2. These themes have been tested extensively by the WordPress community and have proven to be both reliable and versatile.

premium wordpress themes

Check user reviews and ratings

When evaluating a theme, be sure to read user reviews and ratings. This will give you an idea of the theme’s overall quality, as well as how well it performs on different devices.

Test for speed and performance


A responsive theme should not only look great but also load quickly on all devices. Use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to test your chosen theme’s performance and ensure it meets the recommended loading times.

5. Install an SSL certificate

Installing an SSL (Secure Sockets Layer) certificate is an essential step to ensure that your WordPress site is secure and trustworthy. By implementing HTTPS (Hypertext Transfer Protocol Secure), you not only protect your users’ data but also boost your search engine rankings, as search engines like Google prioritize websites with SSL certificates. Here are some key points to consider when installing an SSL certificate on your WordPress site:

Choose the right SSL certificate

There are different types of SSL certificates available, such as Domain Validation (DV), Organization Validation (OV), and Extended Validation (EV) certificates. While DV certificates are the most basic and affordable option, OV and EV certificates offer higher levels of trust and validation. Consider your website’s needs and budget when selecting the right SSL certificate for your site.

Install the SSL certificate on your server

Once you have obtained your SSL certificate, you need to install it on your web server. Many hosting providers offer easy-to-use interfaces for installing SSL certificates. If you are using a custom setup, you may need to follow specific instructions provided by your Certificate Authority.

Update your WordPress settings

After installing the SSL certificate, ensure that your WordPress site uses HTTPS by updating the site URL. Go to your WordPress dashboard, navigate to “Settings” > “General,” and update both the “WordPress Address (URL)” and “Site Address (URL)” to use “https://” instead of “http://”.

Force HTTPS redirection

To ensure that all your website’s traffic uses HTTPS, implement a 301 redirect. This can be done either through your .htaccess file (for Apache servers) or by using a WordPress plugin like Really Simple SSL or WP Force SSL.

Test your SSL implementation

After completing the above steps, verify that your SSL certificate is working correctly by using tools like SSL Labs’ SSL Server Test or the Why No Padlock? website.

6. Research keywords

Researching keywords is a crucial step in optimizing your website’s SEO and attracting organic traffic. By identifying the right keywords for your niche, you ensure that your content is discoverable by search engines and reaches your target audience. 

Let’s explore some valuable tips and resources to help you research keywords effectively and elevate your WordPress site’s visibility.

Use keyword research tools

There are several keyword research tools available to help you identify relevant keywords for your niche. Some popular options include:

Google Keyword Planner – free tool provided by Google Ads, which offers keyword ideas, search volume, and competition data.

google keyword planner

SEMrush – a comprehensive SEO tool that provides keyword research, competitive analysis, and content optimization suggestions.


Ahrefs – a powerful SEO platform with a robust keyword explorer, allowing you to research keywords, analyze competition, and discover new content ideas.


Analyze competitors

Investigate the keywords your competitors are targeting in their content. You can use tools like Ahrefs or SEMrush to find their top-ranking keywords and determine potential opportunities to outrank them.

Long-tail keywords

Targeting long-tail keywords (phrases with three or more words) can help you reach a more specific audience and face less competition. These keywords often have lower search volume but higher conversion rates, as they cater to users with a clear intent.

Optimize your content

Once you’ve identified relevant keywords, incorporate them naturally into your content, including the title, headings, meta description, and throughout the body text. Remember to avoid keyword stuffing, as it can lead to penalties from search engines.

Monitor and adjust

Regularly track your keyword performance using tools like Google Analytics or Google Search Console. Analyze the data to identify trends and make adjustments to your keyword strategy as needed.

7. Create an SEO strategy

Creating a solid SEO strategy is essential for driving organic traffic to your WordPress site and ensuring that it ranks high in search engine results. An effective SEO plan encompasses several aspects, from content creation to technical optimization. Here are some crucial steps to help you develop a winning SEO strategy for your WordPress website:

Keyword research

Start by identifying the keywords and phrases that your target audience uses when searching for information related to your niche. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords with high search volume and low competition.

Content optimization

Create high-quality, unique, and engaging content that incorporates your target keywords. Ensure that your headings (H1, H2, H3) are optimized, and include relevant keywords in your page titles, meta descriptions, and image alt tags. Remember, providing value to your readers should be your top priority.

Site structure

Organize your content in a clear and logical manner, using categories and tags to make it easy for both users and search engines to navigate your site. Implement breadcrumbs and create a comprehensive XML sitemap to improve crawlability.

Internal linking

Strengthen your site’s structure and improve user experience by linking relevant content within your site. This helps search engines understand the relationship between pages and can boost the ranking of important pages.

Site speed

Optimize your site’s loading speed by compressing images, using caching plugins, and enabling lazy loading. Fast-loading sites are more likely to rank higher in search engine results and provide a better user experience.

Secure and accessible site

Use SSL certificates to make your site HTTPS, and follow accessibility guidelines to ensure that your content is available to all users, including those with disabilities. This not only improves user experience but also shows search engines that your site is trustworthy.

Monitor and analyze

Regularly track your site’s performance using tools like Google Analytics and Google Search Console. This will help you understand which SEO strategies are working, identify areas for improvement, and stay up to date with any changes in search engine algorithms.

8. Set up Google Analytics

Setting up Google Analytics is a must for any website owner who wants to stay informed about their site’s performance and visitor behavior. By analyzing the data collected, you can make more informed decisions to improve your website’s overall user experience and conversion rate. Here are some relevant tips and references to help you get started with Google Analytics on your WordPress site:

  1. If you haven’t already, head over to the Google Analytics website and sign up for a free account. You’ll need a Google account to do this. Once signed up, you’ll receive a tracking ID, which you’ll need to add to your WordPress site.
  2. There are several ways to add the Google Analytics tracking code to your WordPress site. You can do it manually by editing your theme’s header.php file, or you can use a plugin like Google Analytics Dashboard for WP or MonsterInsights. These plugins make the integration process seamless and also provide you with additional features and insights right within your WordPress dashboard.
  3. Google Analytics allows you to set up goals and custom events, which can help you track specific actions taken by your visitors, such as form submissions or button clicks. This information can be invaluable for identifying areas of improvement on your site. Check out this Google Analytics guide to learn how to set up goals and custom events.
  4. Use UTM parameters for tracking campaigns. By using UTM parameters, you can measure the success of various campaigns, including social media, email, and ads, and make data-driven decisions to optimize your marketing efforts. Learn more about UTM parameters and how to use them in this comprehensive guide.
  5. Regularly check your Google Analytics dashboard to monitor your site’s traffic, user behavior, and other performance metrics. Keep an eye out for trends, such as sudden spikes or drops in traffic, high bounce rates, or low conversion rates, and use this information to make improvements to your website.

While Building a Website

9. Use a child theme

Using a child theme is an essential practice for anyone looking to customize their WordPress site while maintaining the integrity of the parent theme’s core functionality. This powerful feature allows you to make alterations to your site’s design and structure without directly modifying the original theme files. In doing so, you’ll prevent potential issues when updating the parent theme, as updates won’t overwrite your customizations. So, let’s dive into some useful tips and resources to help you make the most of child themes in WordPress:

  1. Child themes inherit the styles and functions of their parent themes. This means that you can modify only specific aspects of your site’s design without having to duplicate the entire theme. To learn more about child themes and their advantages, check out the official WordPress documentation on Child Themes.
  2. To create a child theme, you’ll need to create a new folder in your WordPress themes directory (usually /wp-content/themes/). Name the folder according to your child theme, and within this folder, create a style.css file and a functions.php file. In the style.css file, add a comment block at the top to declare the child theme and its parent theme. For detailed step-by-step instructions, follow this guide on Creating a Child Theme.
  3. Once your child theme is set up, you can start making customizations. To modify your site’s appearance, add your custom CSS rules to the style.css file. If you’d like to override or add new functions, you can do so in the functions.php file. Be sure to follow best practices when customizing your child theme, as outlined in this article on How to Customize a WordPress Theme.
  4. If you prefer a more straightforward approach, you can use plugins to create and manage child themes. One popular option is the Child Theme Configurator, which simplifies the process by generating a child theme for you and providing a user-friendly interface for customizations.
child theme configurator wordpress plugin

10. Optimize images

Optimizing images is an essential practice for any WordPress website owner, as it significantly impacts site performance, user experience, and search engine ranking. Large, unoptimized images can slow down your site, leading to longer load times and potentially frustrating your visitors. By compressing and resizing images, you can enhance your website’s speed and ensure that it runs smoothly. 

Here are some helpful tips and references to get you started:

Choose the right file format

Save your images in an appropriate format, such as JPEG for photographs and PNG for images with transparency or sharp lines (like logos). JPEG is generally more efficient for compression, while PNG provides better quality for certain image types.

Resize images before uploading

Use image editing software (e.g., GIMP, Pixlr) to resize images to the desired dimensions before uploading them to your site. This will help reduce their file size and ensure they display correctly on your webpages.

Use an image compression plugin

There are several high-quality WordPress plugins available that can automatically compress your images upon upload. Some popular options include:

WP Smush
smush wordpress plugin
shortpixel wordpress plugin
imagify wordpress plugin

These plugins will help you compress your images without sacrificing quality, ensuring that your site loads quickly and retains its visual appeal.

Enable lazy loading

Lazy loading is a technique that defers the loading of off-screen images until the user scrolls down to view them. This helps improve your site’s initial loading time. You can enable lazy loading using a plugin like WP Rocket or a3 Lazy Load.

a3 lazy load wordpress plugin

11. Implement caching

One of the most effective ways to improve your WordPress site’s performance is to implement caching. Caching involves storing static versions of your site’s content, which can then be served to your visitors more quickly, resulting in faster load times. By minimizing the need for your server to process requests for each visitor, caching significantly reduces the strain on your resources and enhances the overall user experience.

Here are some tried-and-tested caching tips and plugin recommendations to help you optimize your WordPress site:

  1. With a plethora of caching plugins available, selecting the right one can be overwhelming. Some popular and well-reviewed options include:
    • WP Rocket (Premium)
    • W3 Total Cache (Free)
    • LiteSpeed Cache (Free)
  2. Browser caching allows your visitors’ browsers to store static files, like images and stylesheets, locally. This reduces the need to re-download these files on subsequent visits, leading to faster load times. Most caching plugins, including the ones mentioned above, offer built-in support for browser caching.
  3. GZIP compression reduces the size of your site’s files, allowing them to load faster for your visitors. This can be easily enabled through your caching plugin’s settings or by modifying your .htaccess file.
  4. Each caching plugin comes with its own set of configuration options. Experiment with these settings to find the optimal balance between performance and functionality for your unique site. Remember to clear your cache after making changes to see the impact of your adjustments.

12. Minify CSS, JavaScript, and HTML files

Minifying CSS, JavaScript, and HTML files is an essential technique for optimizing your WordPress website’s performance. By removing unnecessary characters such as whitespace, comments, and line breaks, you can significantly reduce file sizes, resulting in faster page load times and a better overall user experience. Let’s delve into some tips and relevant resources to help you achieve this optimization.

  1. You can minify files manually by using online tools like CSS Minifier for CSS files, JavaScript Minifier for JavaScript files, and HTML Minifier for HTML files. Simply paste your code into the respective tool, click the ‘Minify’ button, and then replace your original files with the minified versions.
  2. There are several WordPress plugins available to automate the minification process. Some popular options include:
    • Autoptimize – not only minifies your CSS, JavaScript, and HTML files but also optimizes other aspects of your site, such as image compression and Google Fonts optimization.
    • WP Super Minify – plugin combines, minifies, and caches your inline JavaScript and CSS files to improve page load times.
    • Fast Velocity Minify – merges and minifies your CSS and JavaScript files, reducing the number of HTTP requests and the overall file size.
  3. Many Content Delivery Networks (CDNs) offer built-in minification features. By using a CDN, you can not only optimize your files but also improve the global delivery of your site’s content. Some popular CDNs with minification support are Cloudflare and MaxCDN.
  4. Optimize your Theme and Plugins: Always choose well-coded and optimized themes and plugins, as they are more likely to have minified assets. Additionally, regularly update your themes and plugins to ensure you are using the latest versions, which may include performance improvements and bug fixes.

13. Leverage a content delivery network (CDN)

Leveraging a Content Delivery Network (CDN) is a smart move for any WordPress website, especially if you’re aiming to provide a seamless user experience to visitors from all corners of the globe. A CDN works by distributing your site’s content across a network of servers located in different geographical locations, ensuring that your site loads quickly and efficiently, no matter where your users are based.

Here are some key benefits of using a CDN:

  1. By serving your content from a server that’s geographically closer to your visitors, a CDN dramatically reduces latency, resulting in faster page loading times.
  2. Distributing your content across multiple servers means that no single server is overwhelmed with traffic, reducing the risk of crashes and improving overall site performance.
  3. CDNs often include built-in security features that help protect your site from DDoS attacks and other malicious activities.

To help you get started with implementing a CDN, here are some popular and reliable options to consider:

Cloudflare is a widely-used CDN that offers a free plan for small websites, as well as more advanced plans for larger sites. Its comprehensive feature set includes caching, SSL support, and protection against DDoS attacks.


Amazon CloudFront is a global CDN that integrates seamlessly with other AWS products, making it a great choice for those already using the AWS ecosystem.


KeyCDN is a high-performance CDN that offers an easy-to-use dashboard, real-time analytics, and a pay-as-you-go pricing model.

Once you’ve chosen a CDN provider, you’ll need to integrate it with your WordPress site. Many CDN services provide dedicated plugins for easy integration, or you can use a performance optimization plugin like WP Rocket or W3 Total Cache that offers built-in CDN support.

14. Optimize permalink structure

Optimizing your permalink structure is an essential step towards enhancing your website’s search engine optimization (SEO) and ensuring that your content is easily discoverable by search engines. SEO-friendly URL structures improve indexing and search engine rankings, leading to increased organic traffic and better user experience. Here are some tips and references to help you optimize your permalink structure in WordPress:

Keep it simple and descriptive

Use short, clear, and relevant keywords in your URLs to ensure that both users and search engines can understand the content of your page. Avoid using generic phrases or unnecessary words, as they can dilute the relevance of your URL.

Use hyphens to separate words

Hyphens are the preferred method for separating words in URLs, as they are more easily recognized by search engines. Avoid using underscores, spaces, or other special characters, as they can cause confusion and negatively impact your SEO.

Configure your permalink settings

WordPress allows you to choose from several default permalink structures or create a custom one. To configure your permalink settings, navigate to “Settings” > “Permalinks” in your WordPress dashboard. For SEO purposes, it’s recommended to use the “Post name” structure (/%postname%/), which automatically generates URLs based on your post titles.

301 redirects for changed URLs

If you need to change the URL of an existing post or page, ensure that you set up a 301 redirect from the old URL to the new one. This will prevent broken links, maintain the SEO value of the original URL, and direct users to the updated content. You can use plugins like Redirection or Simple 301 Redirects to easily manage your redirects.

Avoid URL parameters

Whenever possible, steer clear of using URL parameters, as they can make your URLs look cluttered and difficult for search engines to understand. Instead, use clean, static URLs to ensure optimal SEO performance.

Canonicalize duplicate content

If you have multiple URLs with similar or identical content, use the canonical link element to indicate the preferred version of the page. This will help search engines understand which URL should be indexed and prevent duplicate content issues. The Yoast SEO plugin can automatically add canonical tags to your pages.

15. Create a custom 404 page

Creating a custom 404 page is an essential step in crafting a user-friendly and engaging website. By designing a helpful and visually appealing 404 page, you can turn a potentially frustrating experience into an opportunity to retain users and guide them back to your site’s valuable content. Here are some tips and references to help you create a memorable and effective custom 404 page:

  • Design your custom 404 page to match the overall look and feel of your website, ensuring that it aligns with your brand’s identity, color scheme, and typography.
  • Clearly explain that the page the user was trying to access couldn’t be found. Make sure to provide a helpful message that encourages users to continue exploring your site.
  • Add links to your homepage, popular blog posts, or essential sections of your site so users can easily find their way back to the content they were interested in.
  • Incorporate a search functionality into your 404 page to empower users to search for specific content within your site.
  • Lighten the mood by incorporating humor, engaging illustrations, or interactive elements to make your 404 page more entertaining and memorable.

To create a custom 404 page in WordPress, you can follow these steps:

  1. Create a new file named “404.php” using a code editor.
  2. Copy the contents of your theme’s “page.php” or “index.php” file into the newly created “404.php” file.
  3. Modify the content and design as per the tips mentioned above.
  4. Save the “404.php” file and upload it to your theme’s directory using an FTP client or your web host’s file manager.

Alternatively, you can use plugins like “404page” or “All 404 Redirect to Homepage” to manage and customize your 404 pages without touching any code.

For inspiration, check out some creative and effective 404 pages from popular websites:


github 404 page


mailchimp 404 page


airbnb 404 page

By designing a custom 404 page for your WordPress site, you can turn an otherwise frustrating experience into an opportunity to engage users and showcase your brand’s personality.

16. Implement on-page SEO

Implementing on-page SEO is crucial for increasing your website’s visibility and driving organic traffic from search engines. By optimizing elements such as title tags, meta descriptions, headers, and alt tags, you ensure that your content is easily discoverable and ranks higher in search results. Let’s delve into each of these components and learn how to effectively optimize them for maximum impact:

Title tags

A title tag is an HTML element that specifies the title of a web page. It’s one of the first things search engines and users see in search results. To optimize your title tags, follow these tips:

  • Keep them between 50-60 characters long, including spaces
  • Include relevant keywords, but avoid keyword stuffing
  • Make them unique for each page and accurately describe the content
  • Use a title tag optimization tool, such as Yoast SEO or All in One SEO, to help you create compelling titles

Meta descriptions

A meta description is a brief summary of your page’s content that appears below the title in search results. To optimize your meta descriptions:

  • Limit them to 150-160 characters, including spaces
  • Include target keywords and a clear call-to-action
  • Make them unique and relevant to the content
  • Utilize a WordPress plugin, like Yoast SEO or All in One SEO, to easily manage and edit your meta descriptions

Headers (H1, H2, H3, etc.)

Headers help break up your content into organized sections, making it more readable for users and easier for search engines to understand. To optimize your headers:

  • Use only one H1 tag per page, typically as the main title or heading
  • Organize your content with H2, H3, and other subheadings for better readability
  • Include relevant keywords in your headers, but avoid overusing them
  • Maintain a logical hierarchy, with subheadings nested under the appropriate main heading

Alt tags

Alt tags (or “alternative text”) are used to describe images on your website. They help search engines understand the content of your images and improve accessibility for visually impaired users. To optimize your alt tags:

  • Write clear, concise descriptions for each image
  • Include relevant keywords, but don’t force them if they don’t fit naturally
  • Avoid using generic phrases like “image” or “photo”
  • Use a WordPress plugin, such as SEO Friendly Images, to automatically add alt tags to your images

17. Use a drag-and-drop page builder

Using a drag-and-drop page builder can significantly enhance your website-building experience, especially if you’re not well-versed in coding or web design. These user-friendly tools provide a visually intuitive way to create stunning pages without needing to dive into the nitty-gritty of HTML, CSS, or PHP. Let’s explore two popular options, Elementor and Beaver Builder, and discuss how they can benefit your WordPress site.


elementor page builder

Elementor is an incredibly popular and powerful page builder that boasts over 5 million active installations. It offers both a free version and a feature-rich Pro version, which provides additional functionality and professional templates. With Elementor WordPress themes, you can easily design fully responsive pages by simply dragging and dropping various elements, like text, images, videos, and widgets, onto your canvas. Additionally, Elementor integrates with numerous third-party plugins and themes, making it a versatile choice for any WordPress user.

Key Features:

  • Over 300 pre-built templates to jumpstart your design process
  • Mobile editing, allowing you to optimize your site for different devices
  • A library of over 90 widgets to enhance your pages with extra functionality
  • Custom CSS support for advanced users looking to fine-tune their designs

Gutenberg Page Builder

gutenberg block editor

Gutenberg is WordPress’s built-in block editor, introduced in version 5.0 as a significant shift from the classic TinyMCE editor. Named after Johannes Gutenberg, the inventor of the printing press, this page builder aims to provide a modern, streamlined content creation experience for WordPress users. The block editor uses a series of customizable “blocks” for various content types such as text, images, galleries, and more, making it easy for users to design and organize their pages.

Key Features:

  • Integrated into the core WordPress experience, making it readily available for all users without needing additional plugins
  • A growing library of blocks for various content types, such as paragraphs, headings, images, videos, and more
  • Drag-and-drop functionality for rearranging and organizing blocks within your page
  • Reusable blocks, allowing you to save custom block configurations for repeated use throughout your site
  • Compatibility with a wide range of themes and plugins, as Gutenberg is now the default editor for WordPress

While Gutenberg may not be as feature-rich as other page builders like Elementor or Beaver Builder, it offers a simple, accessible solution for those looking to design their WordPress pages with minimal hassle. As a built-in part of the WordPress ecosystem, Gutenberg is continually updated and improved upon, making it a reliable choice for users who prefer a more native WordPress experience.

18. Create a mobile-first design

Creating a mobile-first design is essential in today’s world, where the majority of web traffic comes from mobile devices. Prioritizing mobile users ensures a seamless experience across devices and helps you reach a wider audience. Let’s delve into some practical tips and resources to help you craft an outstanding mobile-first WordPress site.

  1. Opt for a responsive WordPress theme that automatically adjusts to various screen sizes, ensuring your content looks great on all devices. There are countless free and premium themes available in the WordPress repository or from third-party developers, such as ThemeForest or Elegant Themes.
  2. Simplify your menu structure and make sure it’s easy to navigate on touchscreens. Use hamburger menus or drop-down menus to conserve space and improve usability.
  3. Compress images and use appropriate file formats (like WebP) to reduce load times on mobile devices. You can use plugins like WP Smush or ShortPixel Image Optimizer to automate this process.
  4. Implement AMP to improve your site’s performance on mobile devices. AMP is an open-source project designed to optimize mobile web browsing by stripping down unnecessary elements and serving lightweight versions of your pages. You can use plugins like AMP for WP or Official AMP Plugin for WordPress to integrate AMP into your site.
  5. Regularly test your site on various devices and browsers using tools like Google’s Mobile-Friendly Test or BrowserStack. Identify and fix any issues that could negatively impact the user experience.
  6. Craft content that’s easily digestible on smaller screens. Use shorter paragraphs, bullet points, and subheadings to break up long blocks of text. Also, ensure that your font sizes are easily readable on mobile devices.
  7. Optimize your site’s performance by minimizing HTTP requests, using a caching plugin like WP Rocket or W3 Total Cache, and implementing a Content Delivery Network (CDN) to serve your content faster to users around the globe.

19. Set up social sharing

Setting up social sharing is a crucial aspect of any modern website, as it allows your content to reach a wider audience and fosters engagement with your readers. By integrating social media sharing buttons, you’re making it effortless for users to share your posts and pages with their networks. 

Let’s delve into some tips and relevant resources to help you successfully implement this feature on your WordPress site.

A variety of plugins are available to add social sharing buttons to your WordPress site, each with different features and designs. Some popular options include:

add to any wordpress plugin

Compare the features, design options, and compatibility with your theme before choosing the right plugin for your site.

  • Most plugins allow you to customize the look and feel of the sharing buttons. Choose a design that matches your website’s aesthetics and ensure that the buttons are easily visible and accessible to your users.
  • Focus on the social media platforms that your target audience frequents the most. While it’s tempting to include buttons for every platform, too many options may overwhelm your users. Stick to the most relevant channels for your niche and audience.
  • The location of the sharing buttons can significantly impact engagement. Experiment with different placements, such as at the top or bottom of the post, floating alongside the content, or within a pop-up. Monitor user engagement to determine the most effective placement for your site.
  • As mobile browsing becomes increasingly popular, it’s essential to ensure that your social sharing buttons are easily accessible and functional on mobile devices. Most plugins offer responsive design options, but always test on various devices to ensure a seamless user experience.
  • Use analytics tools, such as Google Analytics or the plugin’s built-in analytics, to track the performance of your social sharing buttons. Analyzing this data can help you make informed decisions about button placement, platforms, and overall effectiveness.

When Maintaining a Website

20. Regularly update WordPress

Regularly updating your WordPress installation, themes, and plugins is a crucial practice that ensures the security and optimal performance of your website. Outdated software can leave your site vulnerable to hacking attempts, compatibility issues, and may cause various bugs that can negatively impact the user experience.

21. Implement regular backups

One of the most critical yet often overlooked aspects of website management is ensuring that you have regular, up-to-date backups of your site’s data. By doing so, you can protect yourself against data loss from hacking, server crashes, or even human error. To make your WordPress site more resilient and to simplify the recovery process, follow these tips and references:

updraft wordpress plugin
  1. There are numerous WordPress backup plugins available, each with its own set of features and capabilities. Some popular options include UpdraftPlus, BackWPup, and BlogVault. When choosing a plugin, consider factors like ease of use, storage options, and the ability to schedule automatic backups.
  2. Configure your chosen backup plugin to create automatic backups of your site’s files and database. This ensures that you always have a recent version of your site to fall back on. Ideally, set the backup frequency according to your site’s update frequency – for instance, daily backups for a frequently updated site or weekly backups for a less active one.
  3. To further secure your backups, store them in an offsite location, such as cloud storage services like Dropbox, Google Drive, or Amazon S3. This way, even if your server encounters issues, your backups remain safe and accessible.
  4. Regularly test your backups to ensure they are functioning correctly and can be restored without any issues. This step is crucial because it helps you identify potential problems with your backup process before they become critical. To test a backup, create a staging environment (a separate, non-public instance of your site) and attempt to restore your site using the backup files.
  5. It’s a good practice to maintain multiple versions of your backups, as this provides additional layers of protection. For instance, if you discover an issue with your most recent backup, you can always revert to a previous version. Configure your backup plugin to retain several backup iterations and delete older ones automatically to save storage space.
  6. Regularly check your backup plugin’s logs and notifications to ensure that the backups are being created and stored as planned. If you encounter any issues, such as failed backups or storage limitations, address them promptly to keep your backup process running smoothly.
  7. In addition to implementing regular backups, it’s essential to have a well-defined recovery strategy in place. This includes knowing how to restore your site from a backup and having a list of emergency contacts, such as your hosting provider or a professional WordPress support service, who can assist you in case of a crisis.

21. Monitor site security

Monitoring site security is a crucial aspect of managing your WordPress website, as it helps protect your site from malicious attacks, hackers, and malware. To ensure the safety of your site and its users, follow these essential tips and leverage powerful security plugins like Wordfence or Sucuri.

Choose a reliable security plugin

sucuri wordpress plugin

Both Wordfence and Sucuri are excellent security plugins that offer comprehensive protection for your WordPress site. They provide features such as malware scanning, firewall protection, and real-time monitoring, making it easier for you to identify and address security threats.

Use strong, unique passwords

Ensure that you and your site’s users employ strong, unique passwords for all accounts. A strong password should contain a mix of uppercase and lowercase letters, numbers, and special characters. Consider using a password manager like LastPass or 1Password to store and generate secure passwords.

Adding 2FA to your WordPress login process adds an extra layer of security, making it harder for unauthorized users to gain access to your site. Plugins like Google Authenticator or Two-Factor can help you set up 2FA for your website.

Regularly backup your website

In case your site does experience a security breach or data loss, having regular backups can be a lifesaver. Schedule automated backups of your entire site using plugins like UpdraftPlus or BackupBuddy. Store these backups in a secure off-site location, such as cloud storage services like Google Drive or Dropbox, for easy access and recovery in case of an emergency.

Limit login attempts

Restricting the number of login attempts can help protect your site from brute force attacks. Plugins like Login LockDown or Limit Login Attempts Reloaded can help you implement this security measure.

Monitor user activity

Keeping an eye on your site’s user activity can help you identify and address suspicious behavior. Plugins like WP Activity Log or Simple History allow you to monitor and track user actions on your WordPress site.

Disable file editing

By default, WordPress allows you to edit theme and plugin files directly from the admin area. Disabling this feature can help prevent unauthorized users from making changes to your site. Add the following line of code to your wp-config.php file to disable file editing: define(‘DISALLOW_FILE_EDIT’, true);. This will help reduce the risk of unauthorized modifications to your site’s code.

Hide your WordPress version

Revealing your WordPress version can make it easier for hackers to identify potential vulnerabilities. You can hide the WordPress version by adding the following code to your theme’s functions.php file: remove_action(‘wp_head’, ‘wp_generator’);. This will remove the WordPress version information from your site’s source code.

Secure your wp-config.php file

The wp-config.php file contains sensitive information about your WordPress installation, such as database connection details. Protect this file by adding the following code to your .htaccess file, which is located in the root directory of your WordPress installation, this code prevents unauthorized access to your wp-config.php file, further enhancing your site’s security:

<files wp-config.php>
order allow,deny
deny from all

22. Test for broken links

Testing for broken links is a crucial aspect of maintaining a smooth user experience and ensuring the integrity of your WordPress site. Broken links can lead to frustrated users, diminished search engine rankings, and an overall negative impression of your website. In this section, we’ll outline some practical tips and tools to help you efficiently identify and fix any broken links on your WordPress site.

online broken link checker
  1. There are numerous WordPress plugins available to automate the process of finding and fixing broken links. Some popular choices include Broken Link Checker, and Link Checker. These plugins scan your website for broken links and report them back to you, allowing you to take action and fix the issue.
  2. To stay on top of broken links, it’s essential to schedule regular checks. Most link checking plugins offer an option to set up automatic scans at a frequency that works best for you (e.g., weekly, bi-weekly, or monthly). This way, you can proactively address any broken links before they negatively impact your site’s performance.
  3. Broken links can also result from external sources, such as websites you’ve linked to that have changed their URLs or removed content. To avoid these issues, consider using a plugin that specifically monitors external links, such as WP External Links or External Links Checker.

23. Update and prune content

Updating and pruning content is an essential aspect of maintaining a high-quality WordPress website that provides value to its visitors. By ensuring that your content remains fresh, relevant, and engaging, you’ll not only improve user experience but also enhance your site’s search engine optimization (SEO) performance. Here are some tips and best practices for updating and pruning content effectively:

  1. Start by performing a thorough content audit to identify outdated, underperforming, or irrelevant pages. Use tools like Google Analytics to assess key performance metrics, such as page views, bounce rate, and time on page, to help you determine which content needs attention.
  2. Regularly review your posts to ensure that all information is accurate and up-to-date. This may include updating statistics, adding new research, or revising opinions based on new developments in your niche.
  3. Enhance the readability of your content by breaking up large blocks of text, using subheadings, bullet points, and numbered lists. This will make your content more accessible to readers and improve user experience.
  4. Check for broken links and replace them with new, relevant ones. Also, consider updating your internal links to direct visitors to more recent or higher-performing content. This not only enhances user experience but also helps search engines better understand the structure and importance of your content.
  5. Transform outdated content into different formats, such as turning a blog post into a video, podcast, or infographic. This can help you reach a wider audience and breathe new life into your content.
  6. If a page is consistently underperforming, consider removing it entirely or redirecting it to a more relevant, high-performing piece. However, do this carefully, as removing content may have SEO implications. Be sure to set up proper redirects (e.g., 301 redirects) to avoid losing any link equity.

24. Track site performance

Tracking your site’s performance is crucial to ensuring a seamless experience for your visitors and maintaining a strong online presence. By regularly monitoring site speed and performance, you can identify and address any issues before they escalate, potentially harming your user experience or search engine rankings. To help you get started, we’ve compiled some essential tips and references below:

  1. Tools like Google PageSpeed Insights, GTmetrix, and Pingdom offer valuable insights into your site’s performance by analyzing load times, page size, and other key metrics. These tools can help you identify areas that need improvement, as well as provide actionable recommendations to boost your site’s speed.
  2. Over time, your WordPress database may accumulate clutter like post revisions, deleted comments, and outdated metadata. Regularly cleaning and optimizing your database can improve site performance. Plugins such as WP-Optimize and Advanced Database Cleaner can help you automate this task.

25. Monitor SEO performance

Monitoring your website’s SEO performance is crucial to stay ahead in the competitive world of online content. By keeping a close eye on your site’s search engine rankings and organic traffic, you’ll be able to make informed decisions to optimize your content for better visibility. 

Here are some tips and references to help you effectively monitor your site’s SEO performance:

  1. Google Search Console allows you to track your website’s search engine rankings, organic traffic, and overall performance. To get started, sign up for a Google Search Console account, and verify your website ownership. The platform offers insights into important metrics, including clicks, impressions, click-through rates (CTR), and average position. Use this information to identify areas that need improvement and monitor the impact of your optimization efforts.
  2. SEMrush is a comprehensive platform that offers in-depth insights into your website’s performance. With features like keyword research, backlink analysis, and competitor analysis, you can develop a well-rounded SEO strategy to improve your site’s rankings. Although SEMrush is a paid service, the valuable data it provides can make a significant difference in your site’s success.

26. Engage with your audience

Engaging with your audience is a critical aspect of running a successful website, as it helps build a sense of community and fosters long-lasting relationships with your visitors. To maximize audience engagement on your WordPress site, consider the following tips and tools:

bbpress wordpress plugin
  1. Encourage conversations by enabling comments on your posts. Make sure to install the Akismet plugin to filter out spam and use the built-in WordPress comment moderation tools to ensure a healthy, respectful dialogue.
  2. Make it easy for your visitors to share your content on social media by integrating sharing buttons with plugins like Social Warfare or AddToAny Share Buttons. This not only increases your content’s reach but also encourages users to engage with your brand on various platforms.
  3. Establishing a strong presence on popular social media platforms like Facebook, Twitter, and Instagram helps you connect with your audience and share updates, promotions, and content teasers. Use social media management tools like Buffer or Hootsuite to schedule and manage posts efficiently.
  4. Make an effort to reply to comments on your posts and messages on social media. This demonstrates your appreciation for your audience’s input and fosters a sense of community.
  5. Collect email addresses from your visitors through opt-in forms, and send out regular newsletters or updates. Mailchimp and Sendinblue are excellent email marketing services that can be easily integrated with WordPress.
  6. Publish content that encourages interaction, such as polls, quizzes, and questions. The WP-Polls plugin allows you to create polls easily, while plugins like Quiz and Survey Master help you design quizzes and surveys that engage your visitors and encourage them to participate.
  7. Encourage your visitors to contribute content, such as guest posts, reviews, or testimonials. This not only increases engagement but also helps create a sense of community and ownership among your audience. You can use plugins like WPForms to create custom submission forms for user-generated content.
  8. Hosting live events, such as webinars or chats, enables real-time interaction with your audience. You can use tools like Zoom, WebinarJam, or Crowdcast to host webinars, and integrate live chat plugins like Tidio or LiveChat for instant communication.
  9. Adding a discussion forum to your WordPress site can boost engagement by providing a platform for your audience to discuss topics related to your niche. Plugins like bbPress or wpForo make it easy to integrate a forum into your website.

27. Optimize for conversions

Optimizing your WordPress site for conversions is a crucial step in achieving your online goals. Whether you’re focused on increasing email subscribers, boosting product sales, or generating more leads, implementing A/B testing and conversion rate optimization (CRO) techniques can significantly enhance user engagement and drive desired actions. Here are some tips and references to help you get started:

  1. Begin by researching your target audience and understanding their preferences, pain points, and expectations. Use analytics tools like Google Analytics to gather insights and create user personas to guide your optimization strategy.
  2. Identify the key actions you want users to take on your site, such as signing up for a newsletter, making a purchase, or filling out a contact form. Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals to guide your CRO efforts.
  3. Craft compelling headlines, persuasive call-to-actions (CTAs), and engaging visuals that resonate with your target audience. Optimize your site’s layout and navigation to ensure a seamless user experience.
  4. Also known as split testing, A/B testing allows you to compare the performance of two different versions of a webpage or element, such as headlines, CTAs, or images. Use tools like Google Optimize, Optimizely, or Visual Website Optimizer to run A/B tests and determine which version drives more conversions.
  5. With the increasing use of mobile devices, ensuring a responsive and user-friendly mobile experience is essential. Use Google’s Mobile-Friendly Test tool to check your site’s mobile compatibility and make necessary adjustments.
  6. Showcase customer testimonials, reviews, and case studies to build trust and credibility. Plugins like WP Customer Reviews or Testimonial Rotator can help you easily display social proof on your WordPress site.
  7. Implement exit-intent popups to capture users’ attention just before they leave your site. Tools like OptinMonster or Popup Maker can help you create and manage exit-intent popups that encourage visitors to take action.
  8. Continuously monitor your conversion rates, A/B test results, and user behavior data. Use these insights to make data-driven improvements and fine-tune your optimization strategy.

The key to successful CRO lies in ongoing experimentation, analysis, and refinement to consistently deliver a better user experience and maximize conversion rates.

28. Implement accessibility features

Ensure your site is accessible to all users, including those with disabilities, by following accessibility best practices. Not only is this essential from a moral and ethical standpoint, but it can also boost your SEO and expand your potential audience. Here are some key tips and references to help you create a more inclusive and user-friendly WordPress site:

  1. Opt for a theme that has been designed with accessibility in mind, or has received the “accessibility-ready” tag in the WordPress theme repository. These themes have been developed according to Web Content Accessibility Guidelines (WCAG) standards.
  2. Always include meaningful and descriptive alt text for images on your site. This helps users with visual impairments understand the content through screen readers.
  3. Organize your content using the correct HTML heading hierarchy (H1 through H6). This helps screen readers and search engines better understand the structure and importance of your content.
  4. Check that the color contrast between your text and background meets the minimum WCAG standards. Use online tools like WebAIM’s Color Contrast Checker to ensure that your color combinations are accessible.
  5. Ensure that all interactive elements on your website can be accessed using only the keyboard. This is important for users who cannot use a mouse or touch screen due to physical disabilities.
  6. Write your content in simple, easy-to-understand language. Avoid using jargon or overly complex sentences, as this can make your content harder to comprehend for users with cognitive disabilities.
  7. Use Accessible Rich Internet Applications (ARIA) landmarks to help screen readers navigate your site more effectively. These landmarks provide additional information about the structure and function of various elements on the page.
  8. Regularly evaluate your website using accessibility evaluation tools like WAVE or the Accessibility Insights extension for Chrome and Edge. These tools can help identify potential accessibility issues that may need to be addressed.

29. Regularly audit your site

Regularly auditing your site is an essential practice for maintaining a top-notch WordPress website. By conducting periodic site audits, you can identify and address any issues, optimize your site’s performance, and ultimately enhance the user experience. Here are some key areas to focus on during your site audit, along with relevant tips and tools to help you stay ahead of the game:

Mobile responsiveness

responsive design checker

With the growing number of mobile users, ensuring your site is mobile-friendly is a must. Google’s Mobile-Friendly Test can quickly assess if your site meets mobile standards, while the Responsive Design Checker allows you to see how your site looks on various devices.


Protecting your site from vulnerabilities and malware is crucial. Regularly update your WordPress core, plugins, and themes, and use security plugins like Wordfence or Sucuri to scan your site for potential threats.

User experience

Assess your site’s design, navigation, and overall user experience. Conduct user surveys or use tools like Hotjar or Crazy Egg to gain insights into how users interact with your site and identify areas for improvement.

30. Monitor competitor sites

Monitoring competitor sites is essential for staying ahead of the game in the ever-evolving digital landscape. By observing what others are doing, you can gain valuable insights into emerging trends, potential opportunities, and areas where your own site may need improvement. Here are some key tips and resources to help you effectively monitor and learn from your competitors:

Identify your competitors

Start by creating a list of websites that target a similar audience, offer related products or services, or operate within the same niche as your own site.

Analyze their content

Examine the type of content they post, the frequency of updates, and the engagement levels they receive. This can help you understand which topics resonate with your audience and identify potential content gaps on your own site.

Use tools for competitor analysis

Leverage tools like SEMrush, Ahrefs, or Moz to gather data on your competitors’ keywords, backlinks, and traffic. These insights can help you optimize your SEO strategy and identify new opportunities for growth.

Monitor their social media activity


Observe your competitors’ social media channels to discover which platforms they prioritize, the type of content they share, and the engagement they receive. Tools like Hootsuite or Sprout Social can streamline this process and provide valuable insights.

Assess website design and user experience

Analyze your competitors’ website design, layout, and user experience. Take note of what works well and identify areas where your site could benefit from improvements.

Keep track of changes

Use tools like Visualping, Wayback Machine, or Versionista to monitor changes on your competitors’ websites. This will help you stay informed about updates and developments in your industry.

Learn from their successes and failures

Take note of what’s working for your competitors and, just as importantly, what isn’t. Apply these lessons to your own site to improve its performance and avoid making the same mistakes.

Remember, the goal isn’t to copy your competitors, but rather to learn from them and adapt their successful strategies to fit your unique brand and objectives. By staying informed and proactive, you can maintain a competitive edge and ensure your WordPress site remains a cut above the rest.

31. Schedule content updates

Scheduling content updates is an essential strategy for managing a successful WordPress website. An editorial calendar not only helps you plan and organize your content but also ensures that you consistently publish fresh and engaging material for your audience. Here are some key tips and tools to help you create and maintain an effective editorial calendar:

Plan content ahead of time

Brainstorm ideas for blog posts, articles, or other content types that align with your website’s niche or theme. Consider seasonal events, industry trends, and your target audience’s interests when generating topics.

Set clear deadlines

Assign specific due dates for drafts, revisions, and final content to keep your team on track and maintain a consistent publishing schedule.

Use WordPress plugins

Several plugins can simplify the process of creating and managing an editorial calendar. Some popular options include:

publishpress planner
  • Editorial Calendar offers a visual overview of your scheduled posts and allows you to drag and drop content for easy rescheduling.
  • PublishPress provides advanced content planning and team management tools, including customizable workflows and notifications.

Allocate responsibilities

If you work with a team, assign specific roles and responsibilities to each member, such as content creation, editing, proofreading, and social media promotion.

Monitor performance

Regularly review your content’s performance using tools like Google Analytics to identify which topics and formats resonate best with your audience. Use these insights to refine your content strategy and optimize future posts.

Be flexible

While an editorial calendar is essential for organization and consistency, don’t be afraid to make adjustments as needed. If a trending topic or breaking news emerges, be prepared to pivot and adjust your schedule to capitalize on timely opportunities. Staying agile allows you to keep your content fresh, relevant, and engaging for your audience.

Communicate with your team

If you’re working with multiple contributors, establish clear channels of communication to ensure everyone stays in sync. This can be done through team meetings, email threads, or collaboration tools like Slack or Trello.

Repurpose content

To maximize your content’s value and save time, consider repurposing existing material into new formats. For example, you could turn a popular blog post into an infographic, podcast, or video.

Schedule social media promotion

As you plan your editorial calendar, don’t forget to schedule social media promotion for each piece of content. Use scheduling tools like Buffer or Hootsuite to automate the process and ensure your content gets the attention it deserves.

Review and revise your calendar

Periodically evaluate your editorial calendar to ensure it continues to meet your objectives and align with your overall content strategy. Make adjustments as needed to maintain a well-balanced and engaging content mix.

32. Leverage email marketing

Email marketing remains one of the most powerful and cost-effective strategies for driving traffic, nurturing leads, and fostering customer loyalty. With an impressive return on investment, it’s no wonder that harnessing the power of email marketing is a must for any WordPress site owner. 

Choose the right email marketing service

There are several email marketing services to choose from, with popular options like Mailchimp, ConvertKit, and Sendinblue offering various features to suit your needs. Research and compare their offerings to find the best fit for your WordPress site.

Utilize WordPress email marketing plugins

Make life easier by integrating your chosen email marketing service with your WordPress site through plugins. Some popular email marketing plugins include Mailchimp for WordPress, ConvertKit for WordPress, and Sendinblue Subscribe Form and WP SMTP.

Create compelling opt-in forms

To build your email list, you’ll need to entice visitors to subscribe. Design attractive opt-in forms that capture attention and make it simple for users to sign up. Plugins like OptinMonster, Thrive Leads, and WPForms can help you create stunning, high-converting forms.

Offer incentives for subscribing

Encourage visitors to join your mailing list by offering exclusive content, discounts, or free resources like eBooks or guides. Be sure to highlight the value they’ll receive in exchange for their email address.

Segment your email list

To create targeted campaigns, segment your email list based on factors like demographics, interests, or purchase history. This will enable you to send highly relevant content that resonates with each audience segment, resulting in better open rates and conversions.

33. Use heatmaps and user recordings

One of the most effective ways to enhance your website’s user experience is by understanding how visitors interact with your site. By employing heatmaps and user recordings, you can analyze user behavior and identify areas that need optimization.

Heatmaps provide a color-coded visual representation of user interactions on your website. They display the areas where users click, scroll, and hover most frequently, allowing you to pinpoint popular elements and underutilized sections.

mouseflow analytics

Leverage User Recordings:

User recordings, also known as session replays, are another powerful method for understanding user behavior. These tools record real user interactions on your site, allowing you to watch them navigate, click, and engage with your content. By observing these recordings, you can gain insights into user behavior and preferences, which can inform your design and content decisions.

Some popular user recording tools include Hotjar, Mouseflow, and Inspectlet.

34. Optimize for voice search

Optimizing for voice search is no longer a luxury; it’s a necessity in today’s fast-paced, voice-activated world. With the growing popularity of virtual assistants like Siri, Alexa, and Google Assistant, voice search is quickly becoming a significant source of online traffic. To stay ahead of the curve, follow these essential tips and references to ensure your site’s content is structured and easily understood by voice search algorithms:

Write in a conversational tone

Voice searches are typically more conversational and natural-sounding than text-based searches. To cater to this, make your content more conversational and use long-tail keywords that resemble how people talk in real life.

Optimize for questions

Voice searches often come in the form of questions. Ensure your content answers common questions related to your niche by including a dedicated FAQ section, or by incorporating “who,” “what,” “where,” “when,” “why,” and “how” questions throughout your text.

Use schema markup

Schema markup is a type of structured data that helps search engines better understand your content. By adding schema markup to your site, you’ll be providing additional context to voice search algorithms, making it easier for them to identify relevant information. You can use Google’s Structured Data Markup Helper to generate schema markup for your website.

Improve website speed and mobile-friendliness

Voice searches are often conducted on mobile devices, so it’s crucial that your site loads quickly and looks great on all screen sizes. Use tools like Google PageSpeed Insights and Google Mobile-Friendly Test to optimize your site’s performance.

Claim Google My Business listing

For local voice searches, it’s essential to have an accurate and up-to-date Google My Business listing. This will increase the chances of your business being mentioned in voice search results for queries related to your location and services.

Monitor voice search trends and adapt: Stay informed about the latest developments in voice search technology and user behavior. Keep an eye on trends and adapt your content strategy accordingly to maintain a competitive edge.

By implementing these voice search optimization strategies, you’ll position your WordPress site for success in the rapidly evolving world of voice-activated search. Stay ahead of the game and make sure your content is not only accessible but also relevant to the growing number of voice search users.

35. Foster a strong online community

Fostering a strong online community is essential for the success of any website, as it not only drives user engagement but also helps in building a loyal and dedicated audience. By encouraging user interaction through forums, comments, and social media, you can create a vibrant community that will contribute to the growth and sustainability of your WordPress site. Here are some relevant tips and references to help you achieve this:

Host Q&A Sessions

Organize live Q&A sessions or AMAs (Ask Me Anything) on your site, social media, or platforms like Reddit. This will provide your audience with a unique opportunity to interact with you and other experts in your niche, further enhancing community engagement.

Create Exclusive Content

Offer exclusive content, resources, or discounts to your most active community members. This will not only encourage user interaction but also reward your most loyal and engaged audience members.

36. Continually learn and adapt

In the ever-evolving world of web development and design, it’s crucial to keep your finger on the pulse of the latest trends and practices. By doing so, you’ll ensure your WordPress site remains current, competitive, and engaging for your audience. Here are some tips and resources to help you stay informed and adaptable:

wordpress blog
  1. Follow WordPress news and updates: Regularly visit the official blog to stay informed about the latest version releases, feature updates, and security patches. This will help you maintain your site’s performance and security.
  2. Join WordPress communities: Engage with fellow WordPress users by participating in online forums, social media groups, and local meetups. The support forum and the official WordPress Facebook group are excellent places to start.
  3. Subscribe to industry blogs: Stay informed about the latest web design trends, SEO best practices, and content marketing strategies by following reputable industry blogs. Some popular choices include WPBeginner, WPMU DEV Blog, and MonstersPost.
  4. Attend WordPress conferences and webinars: Expand your knowledge by attending events like WordCamps, which are community-organized conferences focused on all things WordPress. Additionally, many companies and experts host webinars covering a wide range of WordPress-related topics.
  5. Take online courses and workshops: Invest in your skills by enrolling in online courses and workshops focused on WordPress, web design, and digital marketing. Platforms like Udemy, LinkedIn Learning, and WP101 offer various courses tailored to different skill levels.
  6. Experiment with new features and plugins: Stay up-to-date with the latest WordPress features by regularly trying out new themes, plugins, and tools. Visit the WordPress Plugin Repository and Theme Directory to explore the latest additions.
  7. Network with industry professionals: Connect with other web developers, designers, and digital marketers by attending industry events, joining professional associations, and participating in online discussions. Networking not only helps you stay current but also opens up opportunities for collaboration and growth.

By continually learning and adapting to industry trends, best practices, and new WordPress features, you’ll ensure your website stays ahead of the curve, providing your audience with a seamless, engaging, and up-to-date experience.

In the End

Harnessing the power of these WordPress Tips and Tricks can make a world of difference in optimizing your website and elevating your user experience. By continuously learning and adapting, experimenting with new features, and staying connected with industry professionals, you’ll be well-equipped to handle any challenge that comes your way. So, go forth and transform your WordPress site into a masterpiece that leaves your competitors in awe!

WordPress Tips FAQ

Are there any WordPress tips to ensure my site remains secure?

Keep your WordPress installation, themes, and plugins up-to-date to avoid potential security vulnerabilities. Additionally, use strong and unique passwords, install a reputable security plugin, and regularly backup your site to protect against data loss.

Are there any WordPress tips to help me choose plugins that can enhance my site’s functionality?

Some popular plugins include Yoast SEO for optimizing your site’s search engine ranking, Akismet to combat spam comments, and WP Rocket for improving your site’s speed and performance. However, the right plugins for your site will depend on your specific needs and goals.

Are there any WordPress tips to help improve the loading speed of my WordPress site?

Optimize your site’s speed by using a caching plugin, compressing and optimizing images, minimizing HTTP requests, using a Content Delivery Network (CDN), and implementing lazy loading for media files.

I need WordPress tips to help me choose the right theme for my WP site?

Select a theme that aligns with your site’s purpose, offers responsive design, is compatible with popular plugins, and provides regular updates and support. You can browse through the WordPress Theme Directory or explore premium theme providers like ThemeForest and Elegant Themes.